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The Newspaper Association of America is the unified voice for both continuity and change in the newspaper industry, focusing on strategic issues of vital importance to newspapers. The Diversity Department offers innovative programs, products and services that leverage newspapers' abilities to address and manage diversity. Its goals are to achieve a diverse workforce at every level and in every function of the newspaper, and to provide news products reflective of the communities in which we live.

The NAA believes that the National Diversity Newspaper Job Bank is a natural fit as a complement to its programs and services. The NDNJB's commitment to the business side of newspapers is important to NAA, as is the internet presence the NDNJB provides for attracting minority journalists to newspapers. It is also important to NAA that while open to everyone, the NDNJB makes special effort to reach minority circles through journalist associations, NAA publications, colleges and universities, and newspapers themselves.




The Florida Times-Union is an award-winning daily newspaper located in Jacksonville, Fla. In 1995, Times-Union staff created the Southeast Diversity Journalism Job Bank, the forerunner of the current National Diversity Newspaper Job Bank. The Times-Union provides daily staff support, site design and maintenance for the job bank through a cooperative arrangement with the NAA.

Morris Communications Corp., parent company of The Florida Times-Union, is a privately held company with nationwide, diversified holdings in newspaper, magazine and book publishing, free community papers, radio, outdoor advertising, commercial printing and computer services. Through the latter division, Morris provides the technical support, programming and engineering needed to maintain the National Diversity Newspaper Job Bank.

According to Will Morris IV, president, Morris is proud to be in the vanguard of this essential effort to expand the employment of minorities and women in all areas of the newspaper business. The communications workforce must better reflect the increasingly diverse audiences and communities it serves and the NDNJB is helping it to do just that.

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